Frequently Asked Questions


What is the ¡Más Fresco! More Fresh Program?

The ¡Más Fresco! More Fresh Program, also known as the Southern California Nutrition Incentive Program, is a partnership between the United States Department of Agriculture (USDA), University of California, San Diego Center for Community Health, and Northgate González Market. The primary goal of this program is to evaluate the effect of financial incentives on the purchase and consumption of fruits and vegetables among Calfresh recipients. This program provides financial incentives to Calfresh recipients when they purchase qualifying fresh fruits and vegetables with their Electronic Benefit Transfer (EBT) card. These incentive dollars can then be used to purchase additional qualifying fresh fruits and vegetables, with the goal of increasing their purchasing power and overall consumption of healthy foods.


Where can program participants shop to earn the financial incentive?

There are six Northgate González Markets where program participants can shop and receive the financial incentive rebates on the purchase of qualifying fresh fruits and vegetables. The list of the six locations where program participants can receive financial incentive rebates on the purchase of qualifying fresh fruits and vegetables is included in the participant packet they will receive when they enroll in the program. The locations of the six markets are as follows:

  • 230 N Harbor Boulevard, Santa Ana, CA 92703
  • 770 S Harbor Boulevard, Santa Ana, CA 92704
  • 1410 S 43rd Street, San Diego, CA 92113
  • 5403 University Avenue, San Diego, CA 92105
  • 10801 Prairie Avenue, Inglewood, CA 90303
  • 944 E. Slauson Avenue, Los Angeles, CA 90011

How does this program work?

Calfresh recipients who enroll in the ¡Más Fresco! More Fresh program will earn $1 for every $1 of Calfresh benefits spent on qualifying fresh fruits or vegetables with a maximum financial incentive of $40 a month. In addition to providing financial incentives, the program includes ongoing fruit and vegetable discount pricing promotions and nutrition education in the form of healthy food shelf-labeling, cooking classes, and store tours. These programs aim to increase program participants’ knowledge and self-efficacy around making healthy food choices.



How do Calfresh recipients enroll in the program and receive their incentives?

Calfresh recipients can enroll in the program online at www.MasFresco.org . Once they enroll, they will receive a Northgate González Market Mi Familia card in the mail. This card will allow them to earn and redeem their financial incentives. Calfresh recipients will need to shop with this card if they want to earn and redeem financial incentives in the ¡Más Fresco! More Fresh program. They will earn $1 for every $1 of Calfresh benefits spent on fruits and vegetables with a maximum financial incentive of $40 a month.


When do program participants start receiving the financial incentive rebates?

Once participants are enrolled, they will receive their Northgate González Market Mi Familia card in the mail. They need to have their Mi Familia card with them when they shop in order to earn and redeem financial incentives.



How do program participants earn the financial incentives?

Each Calfresh recipient who enrolls in the program will receive a Northgate González Market Mi Familia card, which identifies them as being enrolled in the ¡Más Fresco!More Fresh program. In order to receive their financial incentive, they will need to present their Northgate González Market Mi Familia card to the cashier at participating locations and then pay for the purchase using the Calfresh benefits on their EBT card. Program participants can only earn the financial incentives if they present their Northgate González
Market Mi Familia card to the cashier at the checkout register AND pay for the qualifying fresh fruits and vegetables with their Calfresh benefits on their EBT card. If they pay for the qualifying fresh fruits and vegetables with a check, cash, credit card, or other form of payment, they will NOT earn financial incentives.


Why is it important that program participants use their Northgate González Market Mi Familia card when they make their purchases?

Using the Northgate González Market Mi Familia card enables program participants to earn and redeem their financial incentives and provides the program with necessary data to determine the impact that financial incentives have on the purchase of fresh fruits and vegetables among program participants. If the program participant does not have their Mi Familia card during a purchase, use the phone number provided at enrollment and the cashier can look up the Mi Familia card number.


Can Northgate González Market Mi Familia cards be replaced if they are lost?

Unfortunately, Mi Familia cards cannot be replaced. If the card is lost, please use the phone number provided at enrollment and the cashier can look up the Mi Familia card number.


Can a program participant still be enrolled in the ¡Más Fresco! More Fresh program if they stop receiving Calfresh benefits after they enroll?

Unfortunately, once a program participant stops receiving Calfresh benefits, they can no longer earn any ¡Más Fresco! More Fresh incentives. Any unused financial incentive dollars already on the Mi Familia account can still be used until the balance is zero.


When does the program start and end?

The ¡Más Fresco! More Fresh program is an ongoing online enrollment program. A Calfresh recipient can enroll at any time at www.MasFresco.org. Once they enroll, they can participate in the ¡Más Fresco! More Fresh program for the duration of the program.


What is the maximum amount that program participants can earn each month?

Calfresh recipients who enroll in the ¡Más Fresco! More Fresh program will earn $1 for every $1 of Calfresh benefits spent on qualifying fresh fruits and vegetables. Participants can receive a maximum of $40 per month of financial incentives.



How will program participants know they are earning the financial incentive?

Program participants can see the amount of financial incentive dollars they have earned during each shopping trip by looking at the bottom of their store receipt. The receipt will show how much they earned and how many incentive dollars they have left to buy additional qualifying fresh fruits and vegetables.


What are the qualifying fresh fruits and vegetables?

The fresh fruits and vegetables that qualify for the financial incentive rebate are the same fresh fruits and vegetables that qualify for the California Women, Infants, and Children (WIC) Program. This includes:

  • any brand, type, or combination of fresh fruits and vegetables, including organic fresh fruits and vegetables.

Fruits and vegetables that qualify for financial incentive rebates

  • Any variety of whole or cut fruits and vegetables
  • Bagged fruits and vegetables
  • Bagged or packaged salad mixtures
  • Garlic, onion, ginger, jalapenos, peppers and chilies

Fruits and vegetables that do NOT qualify for financial incentive rebates

  • Any food or product from the salad bar or deli, party trays, fruit baskets, or decorative vegetables and fruits, such as chilies, or garlic on a string or printed pumpkins
  • Nuts or fruit-nut mixtures
  • Edible blossoms, such as squash blossoms
  • Bagged salad or vegetable or fruit kits with added ingredients, such as dressing, croutons, cheese, dips or sauces
  • Dried vegetables
  • Herbs and spices, such as parsley, basil, cilantro, or mint
  • Fruits and vegetables with added fats, oils, or sugars
  • Fruits and vegetables with artificial, reduced-calorie, or no-calorie sweeteners

 



What is the procedure if a program participant returns a qualifying fresh fruit and vegetable that they previously purchased with their financial incentive dollars?

If a participant in the ¡Más Fresco! More Fresh Program wishes to return a fresh fruit or vegetable item that they purchased with the financial incentive dollars they previously earned, they will be able to return the item for a like or similar item.


Can program participants buy foods other than fresh fruits and vegetables with their earned financial incentive dollars?

A key goal of the ¡Más Fresco! More Fresh Program is to help increase the purchase and consumption of fruits and vegetables for better health among CalFresh participants. As such, the financial incentive rebate dollars that program participants earn are only for the purchase of qualifying fresh fruits and vegetables.


If program participants have questions about the program who should they contact?

For additional information about the Southern California Nutrition Incentive Program:

  • Phone: 888-282-2711
  • Email: [email protected]
  • Website: www.ucsdcommunityhealth.org/work/morefresh

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