About Us

The Live Well Community Market Program aims to improve and promote access to affordable healthy foods in San Diego County by working with small neighborhood markets to increase the availability of fresh produce inventory, redesign spaces to promote healthier options, connect with community stakeholders to build a better food environment for all people in San Diego.

What We Do

We prioritize working with small, independently-owned food markets located in low-income areas. Our current target neighborhoods within the City of San Diego are Southeastern San Diego and City Heights. We are also working with markets in National City.

We work at no cost with each individual market owner or manager to create a set of achievable goals to help them:

  1. Attract new shoppers & increase shopper loyalty
  2. Successfully sell fresh & healthy foods
  3. Improve market layout & design
  4. Increase profit margin

Our Services

We assess each market to determine which services will be of most benefit. Some of our services include:

  1. Marketing & merchandising
  2. Promote & increase demand for healthy, fresh foods
  3. Market design & layout support
  4. Connection to local produce growers & distributors
  5. Promote CalFresh EBT & WIC
  6. Produce handling & storage training
  7. Promotional events
  8. Shopper market research to inform changes
  9. Connection to community stakeholders and free/low-cost business assistance such as: local financing, grant opportunities, and rebate programs for market improvements

Contact Us


Elle Mari, M.Sc., Director



The Live Well Community Market Program is a project of Live Well San Diego: Healthy Works and implemented by University of California, San Diego Center for Community Health. This work supports Live Well San Diego, the County’s vision of a region that is Building Better Health, Living Safely, and Thriving. Funded by USDA SNAP, an equal opportunity provider and employer, and additionally supported by the University of California Global Food Initiative.


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