As of March 2023, we are not enrolling new markets in the Live Well Community Market Program. If your market was supported by us in the past, please feel free to continue reaching out and we will do our best to meet your needs or find referrals to help your business.


The Live Well Community Market Program aims to improve and promote access to affordable healthy foods in San Diego County by working with small neighborhood markets to increase the availability of fresh produce inventory, redesign spaces to promote healthier options, and connect with community stakeholders to build a better food environment for all people in San Diego.

What We Do

We prioritize working with small, independently-owned food markets located in low-income neighborhoods throughout San Diego County.

We work at no cost with each individual market owner or manager to create a set of achievable goals to help them:

  1. Attract new shoppers & increase shopper loyalty
  2. Successfully sell fresh & healthy foods
  3. Improve market layout & design
  4. Increase profit margin

Our Services

We assess each market to determine which services will be of most benefit. Some of our services include:

  1. Marketing & merchandising
  2. Promote & increase demand for healthy, fresh foods
  3. Market design & layout support
  4. Connection to local produce growers & distributors
  5. Promote CalFresh EBT & WIC
  6. Produce handling & storage training
  7. Promotional events
  8. Shopper market research to inform changes
  9. Connection to community stakeholders and free/low-cost business assistance such as: local financing, grant opportunities, and rebate programs for market improvements

Contact Us

Elle Mari, Urban Food Equity Director

[email protected]



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