The LA Times featured our ¡Más Fresco! More Fresh Program for our work providing nutrition incentive benefits to underserved community members across Southern California.

Program participants can earn rebate dollars (up to $100 per month) for every CalFresh benefit dollar spent on fresh fruits and vegetables at Northgate González Markets. Since the publishing of this article in November 2022, the program has more than doubled the number of community members served from over 7,000 to over 15,000 across Southern California as of March 2023. We’re successfully achieving our goal to increase the purchasing power and consumption of healthy foods among our program participants.


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